Case Study
The Original PeachSkinSheets + ahoy! Email
PeachSkinSheets makes the Best Sheets Ever.
We might be a little biased, but these sheets have more than 3,500 5-star reviews from loyal customers who love the super soft Smart Fabric that wicks away moisture to keep them cool and dry. How did they get this army of devotees? In part by using ahoy! and the team of experts at Matey to build out a robust email marketing practice.
Real Results
With ahoy!, PeachSkinSheets saw:
Emails to Smart Segments get >50% open rates!
Designing Emails that Engage Better
PeachSkinSheets worked with the team at Matey to use Smart Template best practices for high-converting, mobile-responsive emails while staying on-brand.
Putting Email on Autopilot
PeachSkinSheets takes advantage of ahoy!’s ecommerce-focused automations to keep customers engaged with:
Purchase Follow-Up
All customers who order Free Swatches from PeachSkinSheets receive a drip series asking them how they like their swatches and prompting them to buy a relevant product.
Abandoned Cart Series
42% of recipients open at least one of the PeachSkinSheets Abandoned Cart emails, and they generate nearly 10% additional revenue each month.
Lapsed Customer Win-Back
42% of recipients open at least one of the PeachSkinSheets Abandoned Cart emails, and they generate nearly 10% additional revenue each month.
Smart Segments
PeachSkinSheets knows that only some customers want to hear from them more than weekly, so they take advantage of the unique Recommended Audience and Smart Segment features offered by ahoy! to keep engagement high. Their campaigns to Smart Segments generate open rates as high as 60%!
We could not imagine building and growing a multi-million dollar business without ahoy!
Karen Levine, Founder
PeachSkinSheets partnered with Matey to drive sales and increase email engagement using ahoy!
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