How to Make the Most of Email Marketing in 2021
2020 has had its ups and downs. It was a year filled with lots of uncertainty, but one thing we know for certain going forward is that online shopping has grown, and is predicted to be the norm for years to come. This means that your ecommerce business must take full advantage of email marketing. These email trends and strategies are musts for 2021:
68% of emails are opened on smartphones. So, if your email doesn’t load properly on a mobile device, you could be missing out on tons of customers. In ahoy!, you have the ability to see how your emails will look on a smartphone before sending.
Our #1 tip for mobile optimization is to use more text and less images, since photos have a longer load-time and can sometimes be blocked on mobile devices.
Segmenting your audience is a game-changer. In fact, email marketers who use segmented campaigns have seen up to a 760% increase in revenue. By targeting customers based on data about them, such as previous spending habits and demographics, they are much more likely to engage with your emails.
For instance, try sending one email per week to your entire list, and one email per week to a segmented group, to keep your list engaged and active.
Newsletters humanize your brand. They let customers and potential customers know what’s new with your business. Plus, 31% of B2B marketers say that newsletters are the best way to nurture leads.
When it comes to newsletters, we recommend sending them monthly.
Without personalization, it’s easy to end up in the spam folder. Through segmentation and the use of merge tags, personalization is easy and can make a huge difference for your business. It can even increase your open rates by up to 14%!
Tip: automations in ahoy! will personalize your marketing emails with 0 extra effort!
Not all of your emails should be automated, but several campaigns should be. For instance, welcome emails, abandoned cart emails, win-back campaigns, related product emails, and order confirmations should be on auto-pilot. These keep customers engaged without coming across as robotic.
If you’re not sure what emails will work, try running an A/B test!
If you’re not sending welcome emails, 2021 is the time to start. This is your opportunity to make a good first impression on customers and thank them for engaging.
Want to keep these new customers around? Send a discount code in the welcome email!
If you’re new to email marketing, ahoy! Is the perfect place to start using these marketing tactics. It is easy to use and drives real results for your ecommerce store.
Ready to get started with ahoy? Climb aboard!