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Marketing Automation

7 Segments to Use in Your Holiday Marketing Strategy

With Black Friday and Cyber Monday coming up this month and the Holidays next month,...

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Should You Use Email Automations?

When using an email marketing service (such as ahoy!, of course), the ability to automate...

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How Often Should You Email Customers?

Ah, the age-old question that makes all email marketing professionals squirm. The truth is, there’s...

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Are You Sending Your Marketing Emails at the Right Time?

Since the start of the COVID-19 outbreak, email open rates have steadily increased. Given the...

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How Often Should You Update Your Email Automations?

Once you get the hang of setting up automated email campaigns, it’s easy to sit...

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How Important Are Open Rates & Click-Through Rates?

It may sound too simple to even be worth mentioning, but the point of sending...

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8 Tips for Lowering your Email Unsubscribe Rate

Unsubscribe rates are a tricky matter for email marketers. While paying attention to unsubscribes is...

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6 Easy Ways to Get More Email Subscribers

We’ve written before about how to engage your customers once you have email addresses. But...

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How long should you run your A/B Test?

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