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email marketing

Should You Use Email Automations?

When using an email marketing service (such as ahoy!, of course), the ability to automate...

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How Often Should You Email Customers?

Ah, the age-old question that makes all email marketing professionals squirm. The truth is, there’s...

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The Dos and Don’ts of Email Subject Lines

With the abundance of emails people receive on the daily, subject lines play a vital...

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How Many CTAs Should You Include in An Email?

All of that effort, all of that time (well, unless you’re using ahoy!), spent curating...

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Are You Offering These 3 Subscription Options?

In our recent post on how to lower your unsubscribe rate, our final tip was...

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How Important Are Open Rates & Click-Through Rates?

It may sound too simple to even be worth mentioning, but the point of sending...

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